Nenio Pitch Package (Student Project)
Nenio is an urban female clothing line, utilizing a perfect balance of sleek and stylish with a slight touch of grit and grunginess to create an appealing stylish urban aesthetic for young women.
The front cover symbolizes a balance of sparsity and order. There is a multitude of grunge and halftone effects being utilized. The red representing the more sparse, distressed and vibrant edge of the overall grungy urban theme in the pitch package. The darker blue symbolizes the more firm and gritty side of the aforementioned theme. The two sides are cut diagonally down from the top left to the middle, to replicate the angle of the bar of the N in the Nenio logo. This cover represents the overall style and design choices throughout this presentation.
All of the background images were edited on Photoshop using royalty-free imagery and photos required for this package. Brushes, overlays, and layer masks were utilized to make the distressed grungy textures and halftone effects throughout the package, particularly on the model photos. Grunge textures and halftones give the photos a stylistic border.
The fonts used in this presentation were Interstate for the main paragraph body, and Trajan Sans Pro. The former chosen for its diverse family and how it closely matches the logo, suiting it for main body type. The latter chosen for contrast and being more bold, heavy and ideal for banner titles. Different font sizes and colors were utilized to establish a hierarchy of information and highlight key details in the presentation.
