MAGIS Full Brand Identity
(Student Project)
![](https://cdn.myportfolio.com/080c9daa-2507-4fbb-a85c-374ebf6b0525/2394341e-2745-49cd-93ed-54b74898ec43_rw_1920.png?h=b793ddf6f6e7a3322aae1619acbf5310)
Magis Promo Image #1
![](https://cdn.myportfolio.com/080c9daa-2507-4fbb-a85c-374ebf6b0525/a9f0ab13-d164-43a8-afd1-e87c8871e1fc_rw_1920.png?h=8e6d017b4dca14a0bd397939b55f3b34)
Magis Promo Image #2
- Promotional images will include corporate colors as seen in the logo. Backgrounds may have colors adjusted with more of a blue or red tinge, depending on what the mood calls for.
- Some graphical elements may have a grunge/metallic texture to provide a firm, industrialized edge.
- Distressed halftone effects in the form of vertical and diagonal lines will also contribute to the brand’s firm, industrialized personality.
- Some graphical elements may have a grunge/metallic texture to provide a firm, industrialized edge.
- Distressed halftone effects in the form of vertical and diagonal lines will also contribute to the brand’s firm, industrialized personality.
![](https://cdn.myportfolio.com/080c9daa-2507-4fbb-a85c-374ebf6b0525/87b6e2b9-65b9-4d80-9a53-f1f68dd93a33_rw_1920.png?h=ec15cdc12b1faab19ade231e759e8c10)
![](https://cdn.myportfolio.com/080c9daa-2507-4fbb-a85c-374ebf6b0525/be484e8b-55d0-4a20-944e-417f14959650_rw_1920.png?h=4ae9abd107a3c483af15b759ccd4dd4a)
![](https://cdn.myportfolio.com/080c9daa-2507-4fbb-a85c-374ebf6b0525/9f0cc8d9-6918-4d0a-8985-20572363de9f_rw_1920.png?h=8a316391682acbf523638311cfee12aa)
The shapes of the logo “mark” are reminiscent of that of a top view of a muscle car hood. It has been intertwined with 2 red shapes resembling 2 halves of an M, and one long blue shape with a light yellow shape on top, shaped like an I. The use of these lengthwise shapes give the brand a bold, polished modern edge combined with the vintage, classsic font for the typeface.